"Me apareció" significa cosas distintas según la pantalla. En Google es SEO y Discover, en YouTube es una recomendación en tu pantalla de inicio y así es el camino en cada plataforma. Los medios producen para uno y distribuyen para todos, sin saber cuál canal consumió qué ni con qué formato. Esta charla muestra la auditoría real de un evento noticioso en cinco plataformas: no cómo se hace, sino qué encontramos. El mismo hecho, cinco patrones de descubrimiento y consumo distintos. El timing es directo: Google acaba de anunciar que Search Console va a incluir métricas de plataformas sociales y de video.. Esta es la conversación que el sector va a tener de todas formas.
------- "It showed up in my feed" means something different depending on the screen you're looking at. On Google, it means Search or Discover. On YouTube, it's a recommendation on your homepage. Every platform has its own path to discovery. News organizations typically produce content once and distribute it everywhere, without fully understanding which audiences encounter it on which platforms—or in what format. This session presents a real-world audit of a single news event across five platforms. It is not about how to optimize distribution; it is about what we found. The same story, five completely different patterns of discovery and consumption. The timing couldn't be more relevant: Google has just announced that Search Console will begin including metrics from social and video platforms. This is a conversation the news industry is going to have anyway—this session brings evidence to help shape it.
