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Monday, September 7
 

9:30am CEST

Acreditación Media Party Barcelona
Monday September 7, 2026 9:30am - 10:00am CEST
Auditorio, La Caixa Forum

Monday September 7, 2026 9:30am - 10:00am CEST
Auditorio, La Caixa Forum

10:00am CEST

Opening Media Party Barcelona
Monday September 7, 2026 10:00am - 11:00am CEST
Auditorio, La Caixa Forum
Opening a cargo de Mariano Blejman, director de Media Party y Carles Escolà, Secretario de Medios de Comunicación y Difusión de la Generalitat de Catalunya.
Speakers
avatar for Mariano Blejman

Mariano Blejman

Founder, Media Party
Mariano Blejman es periodista, editor y emprendedor argentino especializado en periodismo de datos y tecnología. Es conocido por su trabajo en innovación de medios en América Latina. Es el Fundador de Media Party, una de las conferencias de periodismo y tecnología más importantes... Read More →
CE

Carles Escolà

Secretario de Medios de Comunicación y Difusión, Generalitat de Catalunya
Monday September 7, 2026 10:00am - 11:00am CEST
Auditorio, La Caixa Forum
  Keynote

10:20am CEST

3Cat - Judith Argila, Director of Digital Audience Development
Monday September 7, 2026 10:20am - 10:40am CEST
Auditorio, La Caixa Forum
Judith Argila - Director of Digital Audience Development 3cat
Monday September 7, 2026 10:20am - 10:40am CEST
Auditorio, La Caixa Forum
  Keynote

10:45am CEST

IA para investigar más y mejor - AI for More Effective Investigative Reporting
Monday September 7, 2026 10:45am - 11:05am CEST
Auditorio, La Caixa Forum
Un repaso a cómo la inteligencia artificial puede ser utilizada como herramienta en el periodismo de investigación, con casos de uso como los Epstein Files o el análisis de tendencias en el discurso político a lo largo del tiempo. Todo esto, siempre y cuando se tengan en cuenta los mecanismos detrás de cómo funciona esta tecnología. La charla abordará ejemplos específicos y analizará...
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Speakers
avatar for Teresa Mondría Terol

Teresa Mondría Terol

Senior Product Manager, AI Labs, NPR
Monday September 7, 2026 10:45am - 11:05am CEST
Auditorio, La Caixa Forum
  Keynote

11:10am CEST

De la extracción al intercambio: mercados de contenidos para el Internet impulsado por agentes de IA //From Extraction to Exchange: Content Markets for the Agentic Internet
Monday September 7, 2026 11:10am - 11:30am CEST
Auditorio, La Caixa Forum
Internet se construyó sobre un acuerdo implícito: se aceptaba el descubrimiento automatizado de contenidos porque, a cambio, dirigía a las audiencias de vuelta hacia periodistas, editores y otros creadores. La inteligencia artificial está poniendo en tensión ese acuerdo.Cada vez más, los sistemas de IA resumen contenidos, se entrenan con material generado por personas y fundamentan sus...
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Speakers
CA

Chema Alonso

Vicepresidente de Desarrollo Internacional, Cloudfare

Monday September 7, 2026 11:10am - 11:30am CEST
Auditorio, La Caixa Forum
  Keynote

12:30pm CEST

Pitch Sessions
Monday September 7, 2026 12:30pm - 2:00pm CEST
Auditorio, La Caixa Forum

Monday September 7, 2026 12:30pm - 2:00pm CEST
Auditorio, La Caixa Forum
  Pitch Sessions

12:30pm CEST

De las políticas de IA a la gobernanza de la IA: cómo crear reglas que tu redacción realmente pueda aplicar //From AI Policy to AI Governance: Build Rules Your Newsroom Can Actually Use
Monday September 7, 2026 12:30pm - 2:00pm CEST
Espacio D, La Caixa Forum
This workshop will be held in englishA clear AI policy is an essential foundation for responsible AI use in a newsroom. However, for a policy to be effective, its principles must be translated into concrete rules, responsibilities, approval processes, and workflows that journalists and editors can apply in real situations.A 2026 review by the Center for News, Technology & Innovation, drawing on 30...
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Speakers
BL

Branislava Lovre

Co-founder and Editor-in-Chief, AImpactful
Monday September 7, 2026 12:30pm - 2:00pm CEST
Espacio D, La Caixa Forum
  Workshop

12:30pm CEST

Las claves para crear una newsletter eficaz // How to Build an Effective Newsletter
Monday September 7, 2026 12:30pm - 2:00pm CEST
Espacio educativo, La Caixa Forum
En un momento en el que las newsletters siguen consolidándose como un formato crucial para el engagement con la audiencia, mi propuesta es ofrecer un taller práctico sobre cómo realizar una newsletter de manera exitosa, con las claves esenciales que hay que tener en cuenta a la hora de definirla y publicarla. Llevo años publicando mi propia newsletter, Tendenci@s, a la que he sumado otra hace...
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Speakers
IN

Ismael Nafria

Editor, Newsletter Tendenci@s
Monday September 7, 2026 12:30pm - 2:00pm CEST
Espacio educativo, La Caixa Forum
  Workshop

12:30pm CEST

Más allá de la redacción: cómo involucrar a la ciudadanía en tus investigaciones // Beyond the Newsroom: How to Involve Citizens in Your Investigations
Monday September 7, 2026 12:30pm - 2:00pm CEST
Espacio C, La Caixa Forum
This workshops is going to be held in EnglishBeyond the Newsroom: How to Involve Citizens in Your InvestigationsWhat if investigations didn’t stop at the newsroom door? What if citizens were not just sources, but active co-investigators bringing local knowledge, fresh perspectives, and vital leads to the table?This hands-on, participatory workshop is designed to spark a new kind of investigative...
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Speakers
avatar for Sabrina Faramarzi

Sabrina Faramarzi

Managing Director, Are We Europe
Sabrina Faramarzi is currently the Managing Director of Are We Europe, an independent multimedia platform for innovation & design thinking at the intersection of journalism and creative media. As a journalist, editor, speaker and trends analyst on international issues around data... Read More →
avatar for Neus Vidal

Neus Vidal

Executive Director, Seek Initiative
Neus Vidal is the Executive Director of the Seek Initiative, an organisation that supports and trains citizens, community leaders, journalists, and civil society organisations to drive change in their communities through grassroots investigations in the public interest. Neus is a... Read More →
Monday September 7, 2026 12:30pm - 2:00pm CEST
Espacio C, La Caixa Forum
  Workshop

3:00pm CEST

Pitch Sessions
Monday September 7, 2026 3:00pm - 4:30pm CEST
Auditorio, La Caixa Forum

Monday September 7, 2026 3:00pm - 4:30pm CEST
Auditorio, La Caixa Forum
  Pitch Sessions

3:00pm CEST

Do Agents Have Needs? Building Your Agent Readiness Layer // ¿Qué necesitan los agentes de IA? Cómo construir una capa de preparación para agentes.
Monday September 7, 2026 3:00pm - 4:30pm CEST
Espacio C, La Caixa Forum
This workshop will be held in englishAI agents are already acting on behalf of your audiences — retrieving, summarising and delivering information before a person ever reaches your journalism. The signals that make journalism trustworthy — attribution, uncertainty, chronology, editorial intent — are exactly what machine processing tends to strip out. In the first half of this workshop,...
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Speakers
DS

Dmitry Shishkin

Media Advisor, Independent
Monday September 7, 2026 3:00pm - 4:30pm CEST
Espacio C, La Caixa Forum
  Workshop

3:00pm CEST

Everyone Can Build: A Newsroom Buildathon // Todos pueden crear con IA: un buildathon para redacciones.
Monday September 7, 2026 3:00pm - 4:30pm CEST
Espacio educativo, La Caixa Forum
This workshop is a hands-on AI buildathon for the people who make news and content happen — journalists, publishers, editors, designers, entrepreneurs, and anyone working in or around a newsroom. Over a single session, attendees will go from "I've never built an AI tool" to a working, secure AI application that they own and can keep iterating on after the event.The workshop follows a learn,...
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Monday September 7, 2026 3:00pm - 4:30pm CEST
Espacio educativo, La Caixa Forum
  Workshop

3:00pm CEST

Utilizando los Epstein Files como caso de estudio LLMs locales para periodismo de investigación // Local LLMs for Investigative Journalism: The Epstein Files as a Case Study
Monday September 7, 2026 3:00pm - 4:30pm CEST
Espacio D, La Caixa Forum
Utilizando los Epstein Files como caso de estudio, este taller mostrará cómo implementar modelos locales de texto e imagen para encontrar la aguja en el pajar dentro de un conjunto de datos tan masivo—una técnica aplicable a cualquier gran volumen de información que una redacción tenga entre manos.----Using the Epstein Files as a case study, this workshop will demonstrate how to...
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Speakers
avatar for Teresa Mondría Terol

Teresa Mondría Terol

Senior Product Manager, AI Labs, NPR
Monday September 7, 2026 3:00pm - 4:30pm CEST
Espacio D, La Caixa Forum
  Workshop

4:45pm CEST

AURA: Diseñar sistemas de inteligencia editorial con IA para medios independientes // AURA: Building AI Editorial Intelligence Systems in an Independent Newsroom
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
La Silla Rota es un pequeño medio independiente que cubre la política mexicana. Como ocurre con muchas redacciones, publica bajo una presión constante y con muy poco tiempo para analizar de forma sistemática qué contenidos funcionan, por qué lo hacen y cómo esa información puede orientar las decisiones editoriales.AURA es un sistema de inteligencia artificial compuesto por tres agentes,...
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Speakers
GR

Graciela Rock Mora

Directora Innovación, La Silla Rota
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks

4:45pm CEST

Building Conversational AI that Newsrooms Can Trust - Meedan
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
This lightning talk introduces Suwali, Meedan's multilingual AI platform for trusted knowledge. Today's AI chatbots are trained primarily on English-language content and typically answer with confidence, even when they are wrong. For newsrooms, civil society groups, and human rights organizations, that creates a difficult choice: adopt AI and risk misinforming your audience, or skip in and miss...
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Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks

4:45pm CEST

Crear tan rápido como pensás: IA en visual storytelling // Build as Fast as You Think: AI for Visual Storytelling
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
Quiero compartir cómo en nuestra redacción en The Times and Sunday Times estamos cruzando IA, UX y visualización de datos para crear herramientas internas y nuevos formatos de visual storytelling. Somos un equipo chico, pero potente. Esta forma de trabajar nos está permitiendo sacar proyectos reconocidos con premios internacionales, y al mismo tiempo le enseñamos a consumir nuevos formatos a...
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Speakers
CT

Cecilia Tombesi

Digital Art Director, The Times and Sunday Times
Graphic Designer born and raised in Argentina, I’ve spent over a decade exploring the world of digital design. My journey started at Clarín, one of Argentina's biggest media outlets, where I found my love for data and visual storytelling. That passion took me to places like the... Read More →
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks

4:45pm CEST

Olvídate del embudo: construye comunidad // Kill the funnel! Build community instead
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
The sales funnel was built to convert strangers to clients. It was never intended to be applied to community building. In the age of omnipresent AI content, human connection is one of the last true differentiators. At Republik, we have successfully followed a distinct community-first approach. People don't want to be converted, they want to be part of something meaningful. In five minutes I'll...
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Speakers
avatar for Richard Höchner Gallicani

Richard Höchner Gallicani

Co-Founder & Head of Community, Republik Magazine
In 2017, Richard joined Project R cooperative and co-founded Republik magazine. The initial crowdfunding broke the world record for media projects and raised $3.5m from 15,000 supporters to start a new, member-funded, ad-free and independent digital magazine. Today, as member of the... Read More →
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks

4:45pm CEST

Todos pueden investigar: cómo la ciudadanía puede colaborar con los medios y exigir rendición de cuentas al poder // Everyone Can Investigate: How citizens can work with media outlets and hold power to account
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
What happens when investigative skills move beyond newsrooms and into communities? This lightning talk introduces the work of the Seek Initiative, a nonprofit that helps citizens, activists, community leaders, and civil society groups investigate issues that matter to them, from corruption and environmental damage to public spending and political transparency. Rather than treating people as...
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Speakers
avatar for Neus Vidal

Neus Vidal

Executive Director, Seek Initiative
Neus Vidal is the Executive Director of the Seek Initiative, an organisation that supports and trains citizens, community leaders, journalists, and civil society organisations to drive change in their communities through grassroots investigations in the public interest. Neus is a... Read More →
Monday September 7, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks
 
Tuesday, September 8
 

10:10am CEST

¿Cómo debe cambiar el periodismo en la era de la inteligencia artificial y los creadores de contenido? //How Journalism Needs to Change in the Era of AI and Content Creators?
Tuesday September 8, 2026 10:10am - 10:30am CEST
Auditorio, La Caixa Forum
News organisations are being squeezed by two powerful forces. 1) AI driven Answer Engines that are able to replicate many of the functions of traditional media and reducing the traffic to news websites and apps  2) Online News Creators who are attracting large audiences through authenticity, community and  entertaining content often in video formats. How should the news media navigate...
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Speakers
NN

Nic Newman

Senior Research Associate, Reuters Institute for the Study of Journalism
Tuesday September 8, 2026 10:10am - 10:30am CEST
Auditorio, La Caixa Forum
  Keynote

10:35am CEST

Clara Jimenez Cruz (Maldita) - Keynote
Tuesday September 8, 2026 10:35am - 10:55am CEST
Auditorio, La Caixa Forum

Tuesday September 8, 2026 10:35am - 10:55am CEST
Auditorio, La Caixa Forum
  Keynote

10:35am CEST

Do Agents Have Needs? What Journalism Must Do to Survive AI Mediation - Dmitry Shishkin
Tuesday September 8, 2026 10:35am - 10:55am CEST
Auditorio, La Caixa Forum
The route between journalism and its audiences is changing faster than most newsrooms realise — and the User Needs Model alone is no longer enough. AI agents are already acting on behalf of users, retrieving, summarising and delivering information before a person ever reaches a publisher's article. The unit of value is shifting from the document to the verifiable fact. This session argues that...
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Speakers
DS

Dmitry Shishkin

Media Advisor, Independent
Tuesday September 8, 2026 10:35am - 10:55am CEST
Auditorio, La Caixa Forum
  Keynote

10:50am CEST

Del artículo a la ley: cómo el periodismo científico puede vencer la inercia de los algoritmos y transformarse en políticas públicas // From Article to Law: How Science Journalism Can Overcome Algorithmic Inertia and Shape Public Policy
Tuesday September 8, 2026 10:50am - 11:10am CEST
Auditorio, La Caixa Forum
El periodismo mide su impacto en clics, pero nosotros queremos medirlo en cambios sociales. En The Conversation España convertimos a casi 13.000 científicos e investigadores en autores de contenido periodístico, y en el proyecto ‘Bienestar Digital y Menores’ decidimos probar hasta dónde podía llegar ese modelo: ¿puede un medio, con la metodología correcta, mover la aguja de una...
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Speakers
ES

Elena Sanz

Directora editorial, The Conversation España
Tuesday September 8, 2026 10:50am - 11:10am CEST
Auditorio, La Caixa Forum
  Keynote

12:00pm CEST

Las nuevas métricas sociales de Google: cómo medir la autoridad de creadores y medios en la era de la IA // Google's New Social Metrics: Measuring the Authority of Creators and News Organizations in the Age of AI
Tuesday September 8, 2026 12:00pm - 1:30pm CEST
Espacio C, La Caixa Forum
En este workshop Clara Soteras explicará cómo Google está incorporando nuevas señales sociales para evaluar la autoridad y la relevancia de creadores de contenido y medios de comunicación en la era de la inteligencia artificial. Analizaremos qué importancia tienen plataformas como Instagram, TikTok, X y Facebook en la construcción de la autoridad digital, y aprenderemos a monitorizar y...
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Speakers
CS
Tuesday September 8, 2026 12:00pm - 1:30pm CEST
Espacio C, La Caixa Forum
  Workshop

12:00pm CEST

What can we learn from Content Creators and Influencers about engagement, formats, business models and trust? // ¿Qué puede aprender el periodismo de los creadores de contenido y los influencers sobre engagement, formatos, modelos de negocio y confianza?
Tuesday September 8, 2026 12:00pm - 1:30pm CEST
Espacio educativo, La Caixa Forum

Speakers
NN

Nic Newman

Senior Research Associate, Reuters Institute for the Study of Journalism
Tuesday September 8, 2026 12:00pm - 1:30pm CEST
Espacio educativo, La Caixa Forum
  Workshop

1:40pm CEST

Hackathon proposals - Kickoff
Tuesday September 8, 2026 1:40pm - 2:00pm CEST
Auditorio, La Caixa Forum

Tuesday September 8, 2026 1:40pm - 2:00pm CEST
Auditorio, La Caixa Forum
  Hackaton

3:00pm CEST

La Buloteca: cómo convertir pistas ciudadanas en agenda periodística - Lara Huwyler (Maldita)
Tuesday September 8, 2026 3:00pm - 4:30pm CEST
Espacio D, La Caixa Forum

Tuesday September 8, 2026 3:00pm - 4:30pm CEST
Espacio D, La Caixa Forum
  Workshop

3:00pm CEST

La Buloteca: cómo convertir pistas ciudadanas en agenda periodística - Lara Huwyler (Maldita)
Tuesday September 8, 2026 3:00pm - 4:30pm CEST
Espacio D, La Caixa Forum

Tuesday September 8, 2026 3:00pm - 4:30pm CEST
Espacio D, La Caixa Forum
  Workshop

3:00pm CEST

Nueve meses de investigación para escribir 4 párrafos. Todo lo que tenés que saber para investigar con IA // Nine Months of Investigation to Write Four Paragraphs: Everything You Need to Know About Investigating with AI
Tuesday September 8, 2026 3:00pm - 4:30pm CEST
Espacio C, La Caixa Forum

Speakers
avatar for Romina Colman

Romina Colman

Journalist. Data strategist and practitioner for media and CSOs, Former OCCRP and LA NACION Data, Freelancer
Data strategist and practitioner working in the intersection of technology and communities of practice. For more than 10 years, Romina has designed and implemented complex data initiatives in close collaboration with journalists and NGOs. Her expertise lies in building bridges between... Read More →
Tuesday September 8, 2026 3:00pm - 4:30pm CEST
Espacio C, La Caixa Forum
  Workshop

4:45pm CEST

Del hype al impacto: las historias que faltan sobre la IA // From Hype to Impact: The Stories Missing from the AI Conversation
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
La IA no es solo una tecnología, también es un relato. Y la forma en la que la contamos define qué preguntas hacemos y cuáles dejamos de hacer. La conversación sobre la IA gira alrededor de la productividad y la innovación, mientas las consecuencias sociales, ambientales y políticas siguen fuera del foco. En esta charla propondré una pregunta: ¿cómo influye el lenguaje con el que...
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Speakers
avatar for Nathalia Restrepo Hernandez

Nathalia Restrepo Hernandez

Productora de Video, Independiente
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks

4:45pm CEST

Sick of the status quo? Here's how we change it together // ¿Cansado del statu quo? Así es como podemos cambiarlo juntos.
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
The status quo in many newsrooms is dysfunctional and inequitable, but how do we change that? Drawing from political philosophy and interviews with working journalists, I'll share some strategies about how people at every role and level can connect with their colleagues and push collectively for change. At a time of increasing instability and uncertainty in the field, we need to hear from everyone...
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Speakers
EO
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks

4:45pm CEST

Una noticia, cinco pantallas // One Story, Five Screens
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
"Me apareció" significa cosas distintas según la pantalla. En Google es SEO y Discover, en YouTube es una recomendación en tu pantalla de inicio y así es el camino en cada plataforma. Los medios producen para uno y distribuyen para todos, sin saber cuál canal consumió qué ni con qué formato. Esta charla muestra la auditoría real de un evento noticioso en cinco plataformas: no cómo se...
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Speakers
IZ

Ignacio Zaccagnino

Head of Media Growth, Nomadic
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks

4:45pm CEST

Who's Really Writing the News in Greece? AI, Disclosure, and the iNews Response // ¿Quién está escribiendo realmente las noticias en Grecia? IA, transparencia y la respuesta de iNews.
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
AI-generated text is already flowing into Greek online media, but almost no one admits it: neither the outlets nor the journalists, and least of all to the readers. This talk maps the current state of AI-assisted news production in Greece, drawing on fresh graduate research that traces the escalating, largely undisclosed use of AI for article writing. I'll lay out the structural pressures pushing...
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Speakers
CS

Catherine Sotirakou

Visiting Professor, National and Kapodistrian University of Athens
Tuesday September 8, 2026 4:45pm - 5:15pm CEST
Auditorio, La Caixa Forum
  Lightning Talks
 

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